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Because you know, nowadays it's becoming more and more difficult to share information for small businesses.
What's wonderful about the newsletter is that it's easy to transmit new products, communicate upcoming collections, inform of upcoming pop-ups...
Moreover, new features are always offered exclusively to newsletter subscribers. So, it is possible to order them before everyone else.
If you no longer have interest, you can always unsubscribe.
PS - I'm one of the people who hates constantly receiving newsletters. I only subscribe to what really interests me. Don't worry, I prefer to send newsletters at reasonable frequencies.